In my other life, I have to deal with companies. Companies, being composed of people, are just as capable of being stupid as the individual people behind them. This is one example: a company I have to deal with has the word “Eclipse” as a prominent part of their business name. No, I’m not getting any more specific than that. Anyways, their new slogan is “A brighter alternative”.
I leave it as an exercise for the reader to figure out what the problem is with that slogan.