Marketing vs. Design

Anyone who knows me fairly well knows what I do for a living. One of the major things I do at my job is look after the company Website.

Remember the book Men Are From Mars, Women Are From Venus? Well, Guile Is From Design, Scooter Is From Marketing could be the next book in the series. (Scooter is the boss’ nickname.)

Over the last year-and-a-half that I’ve been at my current position, I’ve come to the realization that Marketing people and Design people are definitely from different planets. Maybe even different galaxies.

Don’t get me wrong: I like my boss and love my job. But some of the things he’s asked me to do on the Website confuse and sometimes frustrate the hell out of me. Sometimes it feels like a typical conversation of ours goes something like this:

Guile: “Okay, the new design’s been online for a few days. We’ve gotten nothing but positive feedback from our customers about it, and our sales have gone up by 10%.”

Scooter: “Maybe if we blanketed the site with marketing bullshit, sales would increase by 10.5% instead!”

G: “But, but…”

S: “Just do it, and we’ll see what happens.”

G: “Okay, it’s your funeral.”

S: “That’s not a very positive attitude.”

G: “…”

A few days later…

S: “Okay, what are the results?”

G: “Sales have dropped by 8%. That’s 8% below our level before the new design, not below the 10% increase. Our users are complaining that now they can’t find anything and are pissed off by the constant marketing crap bombardment. One of them said it’s worse than trying to find the link to the free player on Can we take it off now?”

S: “Maybe it’s the wrong shade of puce…”

G: “ARRGH!!!”

Leave a Reply

Your email address will not be published. Required fields are marked *